How Is KR 3.3 Tracking?
This key result aims to cut emissions from the production of livestock—and cattle in particular—by reducing consumption of beef and dairy products.
In the U.S., the world’s biggest consumer, the average person eats more than a pound of beef per week, along with nearly 4 pounds of cheese and other dairy products.
To make meaningful reductions, we need to improve and scale plant-based alternatives to compete with beef and cheese, and to shift demand away from those high-emissions proteins. Carbon labels and dietary guidelines can guide consumers to better choices.
Data for KR 3.3 is sourced from the Organization for Economic Co-operation and Development (OECD), which updates its global data on meat and dairy consumption annually.
The U.S. consumes more beef per capita than the other top four emitters combined:
Rising dairy consumption in India and China overwhelm declines elsewhere: