Let's Build,
Friends, Build
In 2021, we published Speed & Scale, our action plan for slashing greenhouse gas emissions. We offered a data-driven blueprint for a world where people and nature can thrive together.
Since that time, countries have been rocked by rising inflation, frayed trade alliances, and fractured supply chains. We've seen wars in Ukraine and now Iran expose yet again the fragility of our dependence on oil and gas.1 Meanwhile, the climate picture has darkened. Over the last five years, global emissions rose another 5 percent.2
But for the first time, three forces are coming together to give us a better path forward:
First, the world needs more electrical power than ever before.
Second, the advance of clean technology is giving rise to new geopolitical power.
Third, market power is forging fresh economic opportunities to build a low-carbon world.
The convergence of these powers is a seismic shift. Our response will determine the future for generations to come.
1. Electrical power: the challenge of demand
The hunger for electricity is growing by the day. By 2030, AI data centers may consume as much of it as Japan,3 the world's seventh-largest emitter.4 Electric vehicles now account for more than 20 percent of global new car sales.5 In China, the world's largest auto market by far, EVs are more than 50 percent.6
Of greater impact still: the vast, rapidly urbanizing populations of the Global South.7 As their economies grow, billions of people will want more electrical power to light and heat and cool their homes, to run their factories, to move their families from point A to point B – to enjoy the standard of living that many of us take for granted.8
The emergence of affordable electricity is quietly ushering in
2. Geopolitical power: the impact of scale
China
By leveraging subsidies, automation, and the promise of low-cost access to cleantech, China has forged strategic partnerships with Germany and India, even with Mexico and Canada in the United States' backyard.16 Low-cost Chinese clean technology–and the appeal of self-sufficiency–is propelling many countries to radically rethink their domestic energy mix.17
While the U.S. remains a fount of dazzling cleantech innovations,18 it gave up its early lead.19
3. Market power: the pull of price
The more cleantech we build, the cheaper it gets. From Delhi to Dallas to Nairobi,
Solar, wind, and batteries didn't get so cheap this fast by accident. Policymakers, activists, engineers, and bold first movers drove down their cost curves.24 I've seen it work time and again.
Now let's run the same playbook for the next wave of new technologies. We've got to make the right outcome the profitable outcome, and therefore the probable outcome.
The task ahead: let's build, friends, build
Roaring demand for electricity, shifting geopolitics, and disruptive market forces are reshaping the world as we know it. The question is: How will we respond?
What was once an opportunity is now an imperative. Only clean energy can meet the surging demand for affordable, durable, and sustainable energy.
We need to
We cannot cut fossil fuels without building the alternative; the two go hand in hand.
The moment, once more, is now.