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9.0 Innovate!

Innovation is the wellspring of the global transition to clean energy. We must focus our efforts on breakthroughs that will accelerate emissions cuts at scale in every sector. To reach net zero in time, we need to scale the solutions we have today and also invent the ones we’ll need tomorrow. We need both the now and the new.

Our Innovate! objective sets price targets for new technologies in five critical areas for speeding this transition: batteries, electricity, green hydrogen, carbon removal, and carbon-neutral fuels. Think of them as leading indicators to signal whether we’re on track to reach our net zero goal by the 2050 deadline.

OKR was last updated:
September 17, 2025

Key Results

↓ Represents gigaton reduction potential
Key Result:
Status:
Reduction Potential:
9.1
Batteries

10,000 GWh of batteries are produced annually at less than $80 per kWh by 2035.

Updated April 2025
Status:
On Track

Production: 3,786 per GWh

Price: $115 per kWh 

Source: BloombergNEF, 2024

9.2
Electricity

The cost of zero-emissions baseload power drops to $0.02 per kWh by 2030.

Updated April 2025
Status:
On Track

$0.03 per kWh for utility-scale onshore wind

$0.04 per kWh for utility-scale solar PV

9.3
Green Hydrogen

The cost of producing hydrogen from zero-emissions sources drops to $2 per kg by 2030, $1 per kg by 2040.

Updated April 2025
Status:
Failing

$4-$12 per kg, not currently produced at scale

Source: BloombergNEF, 2024

9.4
Carbon Removal

Cost of engineered carbon dioxide removal falls to $100 per ton by 2030, $50 per ton by 2040.

Updated April 2025
Status:
Insufficient Progress

Weighted average of $316 per ton of carbon removed through DACCS, not at scale

Source: CDR.fyi, 2025

9.5
Carbon-Neutral Fuels

Cost of synthetic fuel drops to $2.50 per gallon for jet fuel and $3.50 for gasoline by 2035.

Updated April 2025
Status:
Failing

Jet Fuel: $2.38 (Traditional) vs. $5.95 (Sustainable)

Vehicle Fuel: $3.24 (Diesel) vs. $3.96 (Biodiesel)

Source: International Air Transport Association, BloombergNEF, and Alternative Fuels Data Center, 2024

Diesel and Biodiesel are U.S. prices

Explore More Objectives

1.0
Electrify Transportation
Reduce 8 gigatons of transportation emissions to 2 gigatons by 2050.
2.0
Decarbonize the Grid
Reduce 24 gigatons of global electricity and heating emissions to 3 gigatons by 2050.
3.0
Fix Food
Reduce 9 gigatons of agricultural emissions to 2 gigatons by 2050.
4.0
Protect Nature
Go from 6 gigatons of emissions to -1 gigatons by 2050.
5.0
Clean Up Industry
Reduce 12 gigatons of industrial emissions to 4 gigatons by 2050.
6.0
Remove Carbon
Remove 10 gigatons of carbon dioxide per year from the atmosphere.