More about Objective 8.0
Our Movements OKR relies on gaining traction with three vital constituencies: voters, government representatives, and corporations.
Leaders respond to pressure. Pressure is created by movements. Movements are built by many thousands of individuals. But sometimes they start with just one—like Greta Thunberg, the Swedish teenager who inspired millions to join climate strikes.
When an issue really matters to enough people, things begin to happen. Conversation. Debate. Media attention. Legislation. Ultimately, the issue becomes catalytic and brings voters to the polls.
An issue at the top of the agenda has what the political world calls “high saliency.” Despite significant progress, the climate crisis has yet to gain global saliency versus other pressing issues. By and large, it has yet to turn out people to vote or guide their choices when they do.
The goal of a movement may be a political realignment, a fundamental reset of public sentiment, a new set of leaders, or all of the above. In any case, movements give policymakers cover for acts of political courage.