More about Objective 8.0
Our Movements OKR relies on traction with three vital constituencies: voters, government representatives, and corporations.
Leaders respond to pressure. Pressure is created by movements. Movements are built by many thousands of individuals. But sometimes they start with just one—like Greta Thunberg, the Swedish teenager who inspired millions to join climate strikes.
When an issue really matters to enough people, things begin to happen. Conversation. Debate. Media attention. Legislation. Ultimately, the issue catalyzes voters and brings them to the polls.
Over time, the issue rises to the top of the public’s agenda and brings voters to the polls. Despite significant progress, the climate crisis has yet to reach this level of perceived importance.
The goal of a movement may be a political realignment, a fundamental shift in public sentiment, a new set of leaders, or all of the above. In any case, movements give policymakers vital cover for acts of political courage.